Techniques focused on encouraging repeat business and long-term customer relationships.

Offer multiple products or services together at a single, often discounted, price.

End prices just below a round number (e.g., .99) to create a perception of lower price.

Techniques for dividing customers into groups and tailoring strategies for each segment.

Introduce a third, strategically inferior option to make your target option look better.

Give customers a 'running start' on loyalty programs to increase motivation and completion.

Systematically collecting, analyzing, and acting on customer feedback.

Identify and treat new visitors with special attention to drive conversion and engagement.

Identifying and providing special treatment to top customers (e.g., VIPs).

Offer strategic rewards for customer feedback to increase review volume.

Techniques for gathering and using customer input to improve business results.

Guide customers towards higher-value purchases or complementary items.

Techniques applied during customer interaction to guide choices and ease conversion.

Tailoring communication, offers, and experiences based on individual customer data.

Position your target price against a higher reference price to increase perceived value.

Techniques focused on how to frame your prices and perceived value effectively.

Making it easier for customers to complete desired actions (e.g., purchase, sign up).

Highlighting limited availability or time constraints to encourage faster decisions.

Leveraging the actions and opinions of others to build trust and influence decisions.

Offering incremental benefits and status as customers engage or spend more.